#1 Branding Company, Backed By #1 DJ In The South: Goin Hard For Independents.
Once dubbed "the Jay-Z of the South" by Pharrell Williams, T.I. gradually came into his own and established himself as one of rap's most successful MCs during the early 2000s. Like Jay-Z, T.I. — born Clifford Harris in Atlanta, GA — carried a balance of smoothness and toughness, and although 2001's I'm Serious didn't shoot him out of the gate à la Reasonable Doubt, he consistently grew and launch…
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